Its advanced design is credited with saving Zenith in the 1980s when the brand was struggling to recover from the effects of the quartz crisis - the industry upheaval caused by the move to quartz watches.Īfter its takeover by its namesake, the American electronics producer The Zenith Radio Corporation in 1971, the new management ordered the disposal of the tooling required to produce the El Primero - but, according to lore, employee Charles Vermot squirrelled away the equipment in the factory attic where it remained for a decade before being brought back into use when mechanical watchmaking underwent its renaissance.įrom 1988 until 2002, El Primero movements were supplied to Rolex which modified them for use in its Cosmograph Daytona model - orders that helped to keep Zenith alive prior to its purchase and reinvigoration by the LVMH group 20 years ago. 5 likes, 0 comments - mewatch world (mewatchworld) on Instagram: 'Zenith El Primero Chronomaster Revival Shadow Watch IDR 65.500.000 Ref Number 97.T384.4061/21.C.' mewatch world on Instagram: 'Zenith El Primero Chronomaster Revival Shadow Watch IDR 65.500.000 Ref Number 97.T384.4061/21. The El Primero is available in 23 versions (all based on the original). Minute Mon 57.9K subscribers 39K views 3 years ago Zeniths El Primero movement is celebrating its 50th Anniversary since its creation in 1969.
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